How to do a branded splash screen utilizing the Android material design pattern:
Create a drawable resource file in the drawable folder. (Right click the drawable folder, select New -> Drawable Resource File). Delete all but the first line of auto-generated code. Add the following code to the drawable resource and save as branded_logo.xml. Change the image name to match your image.
NOTE: This example assumes that I have an image in my drawable folder called led_zeppelin.
Open the styles.xml file in the res/values folder and add the following style tag.
In the MainActivity.java file (or whichever java file is behind the launcher activity, add the line of code.
Add the style attribute to the activity in the manifest.